PRESS GALLERY
FOUR-TIME EMMY AWARD WINNER
15 years of creative executive leadership and Emmy award winning strategies reflecting expertise in brand building and audience engagement
DIGITAL FIRST TRANSFORMATION
Under my leadership, shifted E! NEWS organization to a digital first model and significantly grew their presence across platforms - 14% YoY digital audience growth and 32% YoY revenue increase
BRAND DEVELOPMENT & GROWTH
Storytelling so powerful it created deep fandom that drove a 45% profit margin on a 450M P&L
OPERATIONAL EFFICIENCY
Amid corporate restructuring, created a more efficient and adaptable organization while still increasing O&O revenue by over 30% YoY
LIVE EVENT EXECUTION
Scaled brand globally attracting sponsorships to execute highly successful live events from Italy and Canada to Scotland and the Bahamas
PLATFORM-SPECIFIC FOCUS AND CONTENT INNOVATION
Introduction of platform-specific content strategies that created community and connection and over 1.2 million views per content drop
REVENUE GENERATION
Successfully identified and implemented monetization opportunities to significantly enhance NBCU revenue streams through platform-specific advertising, partnerships and new initiatives like shoppable livestreams. Generated 248% YoY e-commerce revenue growth
INTEGRATION WITH ADVERTISING
Proven track record developing and scaling brands
Launched branded content and managed sponsorship opportunities for the TODAY brand generating 100s of millions of dollars
PORTFOLIO of SUCCESS
I'VE WORKED ALONGSIDE SOME OF THE BEST IN THE BUSINESS
NOW IT'S TIME I WORK WITH YOU!