Executive Bio
Tammy Filler is
Founder & Principal of
Global Upgrade Executive Advisory
Tammy is a four-time Emmy Award-winning media executive who made history as the first woman to serve as Executive Producer of any weekday hour of NBC's TODAY show in its 61-year history, but that's just one chapter in her story.
With over a decade of executive leadership across NBCUniversal, she scaled E! News' digital platforms to 220M monthly users, drove 248% e-commerce growth in a single year, and managed a $450M business unit at a 45% profit margin.
She also launched and grew signature franchises, including TODAY with Kathie Lee & Hoda and the 3rd hour of TODAY with Sheinelle Jones, Al Roker, and Dylan Dreyer, programs that became cultural touchpoints and Fortune 500 companies lined up to sponsor.
Quoted in Forbes for content innovation and redefining fan engagement, Tammy has built audience ecosystems at global scale, collaborated with Fortune 500 brands to align content and sponsorship goals, and developed talent into household names.
Today she advises boards, founders, and growth-stage companies as a Fractional Chief Content Officer and Executive Advisor, helping organizations turn content into their strongest growth engine.
Track Record of Success
Most companies treat content as a marketing expense. I've built my 22-year career proving it's a business strategy, one that delivers revenue, brand equity, and community.
After building some of television and digital's most successful franchises at NBCUniversal, I now help companies turn content into their strongest business driver.
What matters most: I understand how content drives real business results. At E! News, I pioneered live shopping on social platforms and launched the company's first live Twitter show. While we won awards and were featured in multiple media outlets, the real validation came from the bottom line: 32% YoY revenue growth across owned & operated platforms.
Today's media and brand landscape demands leaders who can navigate constant change while delivering consistent growth. During COVID, I pivoted an entire operation to remote production in 48 hours. When streaming disrupted traditional TV, I launched ventures that outpaced legacy platforms. When commerce met content, I created scalable systems that turned editorial into revenue engines.
Clients work with me because I bring both sides of the equation, creative vision and business discipline. I've built teams of over 100 people and oversaw platforms reaching billions of views and engagements, collaborated with Fortune 500 brands, and worked with top-tier talent. I know what works because I've done it, repeatedly, at scale.
My ability to anticipate audience demand, and build brand strategies that create authentic connections helps organizations achieve both profitability and operational efficiency.
My approach is direct, innovative, and designed to elevate your brand, optimize your operations, and create meaningful connections that drive growth.
