Turning Potential into Performance
With a 22-year career, including more than 15 years in leadership and over a decade in executive roles, Tammy Filler brings unmatched expertise in building businesses that deliver both cultural impact and financial results.
As Founder & Principal of Global Upgrade Executive Advisory, she helps organizations design content ecosystems and revenue strategies that strengthen brand voice, engage communities, and drive sustainable growth.
Tammy's expertise spans traditional and digital media, PR, live events, content strategy, partnerships, brand positioning and development.
Core Areas of Expertise
Brand Development and Growth
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Position your brand to own a category
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Develop an authentic voice that cuts through and connects with your target audience
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Scale from startup to household name
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Transform legacy brands for digital audiences
Proven result: Scaled TODAY with Kathie Lee & Hoda into global franchise with Fortune 500 partnerships
Content Strategy
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Build connected content across platforms (editorial, social, podcasts, YouTube, streaming, newsletters, app, subscription)
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Create systems where every touchpoint drives measurable results
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Transform content from expense to revenue engine
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Develop AI-enhanced content workflows
Proven result: Grew E! News to 220M monthly users with 924M monthly engagements
Revenue Generation & Commerce
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Launch content-to-commerce engines
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Develop sponsorship and brand partnership strategies
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Create live shopping and social commerce initiatives
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Build subscription and membership models
Proven Result: Drove 248% YoY e-commerce growth and managed $450M P&L at 45% margins
Media Training & Executive Presence
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Prepare executives for high-stakes presentations
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Develop compelling keynote presentations
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Coach for broadcast and podcast appearances
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Build confidence for board and investor meetings
Proven Result: Earned trust of high-profile talent and helped shape how they connect with audiences daily.
I'm a 4x Emmy winner who presents at global conferences and co-hosted a live hour on SiriusXM
Operational Efficiency
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Lead and scale content teams (10 to 100+)
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Optimize workflows between internal teams and external partners and agencies
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Implement efficient production systems
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Drive performance in deadline-driven environments
Proven Result: Led 150+ person organization through transformation while maintaining Emmy-winning output
Digital Transformation
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Pivot traditional operations to digital-first
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Navigate platform disruptions (streaming, social, AI)
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Build future-proof content operations
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Scale audiences across emerging channels
Proven Result: Transitioned E! News from linear to digital first business model while increasing audience and revenue. Led complete operational pivot to remote in 48 hours during pandemic
Talent Partnership and Development
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Identify and develop on-air and digital talent
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Structure influencer and creator partnerships
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Negotiate brand deals
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Build authentic audience connections
Proven Result: Generated $100M+ through talent partnerships and IP monetization
The Difference I Deliver
Engagement Models
Tammy works with organizations in 3 ways
Designed to provide the right level of leadership and impact for each stage of growth
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Fractional Embedded Executive Partner
90-180 day embedded leadership
Step into your C-suite to drive transformation with executive strategy and hands-on execution. Perfect when you need senior leadership without the full-time commitment.
Ideal for: Digital pivots, content overhauls, new platform launches, crisis situations
3
Strategic Projects
Defined initiatives with clear outcomes
Lead specific projects like podcast launches, brand voice development, live event production, or digital transformation initiatives. Focused expertise for targeted needs.
Ideal for: New content ventures, platform optimization, revenue stream development