Create Content That Converts. The #1 Mistake Businesses Make

In a world where content is everywhere, businesses are constantly trying to stand out. They pour time, money, and energy into blogs, social media posts, videos, and newsletters only to see minimal engagement, low conversions, and an audience that simply doesn’t care.

What’s going wrong?

How to stand out in the era of information overload

The #1 Mistake: Creating Content Without a Clear Audience-First Strategy

The biggest mistake businesses make is creating content for themselves, not for their audience. Too often, brands focus on what they want to say instead of what their audience actually wants (and needs) to hear.

Here’s what that looks like:

• Talking about your product instead of solving a problem.

• Focusing on company milestones instead of customer pain points.

• Posting without a clear call to action (CTA) that drives conversions.

• Speaking in industry jargon instead of using relatable, human language.

Your audience doesn’t care about your latest award or that you just hired a new VP of Marketing. They care about how you can help them.

How to Fix It: Shift to an Audience-First Content Strategy

To create content that converts, shift your mindset from “What do we want to say?” to “What does our audience need to hear?” Here’s how:

1. Know Your Audience Deeply

If you don’t know exactly who your ideal customer is, your content will miss the mark. Define:

• Who they are (demographics, behaviors, preferences)

• Their biggest pain points

• What keeps them up at night

• What solutions they are actively looking for

Pro tip: Use audience surveys, customer interviews, and social media analytics to gather real insights. Spend the time reading all of the social media comments.

2. Create Content That Solves Problems

Instead of just showcasing your product or service, show how it fits into your audience’s life. Focus on:

• Education (How-to guides, industry trends, tips)

• Entertainment (Engaging stories, behind-the-scenes content)

• Inspiration (Customer success stories, transformations)

For example: If you selling a new mop, don’t just talk about the features. Create content like

“5 Cleaning Hacks That Will Also Save Time, Money and Energy” and subtly weave your product into the solution.

3. Use Strong, Clear Calls to Action (CTAs)

Great content should always lead your audience to take action. Every post, blog, or video should have a clear CTA that directs them to:

• Sign up for a newsletter

• Download a free resource

• Book a consultation

• Make a purchase

Weak CTA: “Check out our website for more.”Strong CTA: “Want to double your e-commerce revenue? Download and save our free content strategy guide now.”

4. Simplify Your Messaging

Businesses often overcomplicate their content with industry jargon or overly technical explanations. Instead:

• Write like you’re speaking to a friend.

• Use short, clear sentences.

• Break up content with bullet points, images, and headlines. Some people are visual learners.

  
  

5. Measure, Analyze, and Adjust

If your content isn’t converting, dive into your analytics to see what’s working and what’s not. Track:

• Engagement rates (likes, shares, comments)

• Click-through rates (CTR)

• Conversion rates (sales, sign-ups, downloads)

Use this data to refine your strategy and create more of what resonates with your audience.

Most Importantly: Content That Converts = Content That Puts the Audience First

The best content informs and it inspires action. By focusing on your audience’s needs, creating problem-solving content, and optimizing for conversions, you’ll transform your content from “nice-to-have” to a powerful business growth tool.

If you are ready to revamp your content strategy, let’s talk! Book a consultation to start creating content that actually drives results.