People who capture attention and keep it are the ones who understand human behavior. They know how to tell stories that feel personal and real.  We are currently being told that success is all about technology and data. If that were true, everyone would have a best-selling podcast or a viral brand. Technology and data are a gift that can help amplify a voice, but it can’t give it depth. Everyone wants to turn an audience into a community but very few are able to succeed.  For over 15 years, I...

Woman reading digital journalism on ipad while sipping coffee Every brand, tech platform, and creator is obsessively removing friction...

Two brands, two different approaches = one lesson about what drives people to act.  This summer almost everyone saw a video with the Jet2...